Assessment Brief 2020/2021
A: Assessment Details | |
Module Title | Preparing for Research Consultancy |
Module Code | BU7406 (2021/2 – MCA – JAN) |
Module Leader | Prof. Kelvin Leong |
Component Number | Assessment 1 |
Assessment Type, Word Count & Weighting | Research Proposal; 3,000 words (+/- 10%); 100% |
Submission Deadline | 24 Feb 2022 |
Submission Instructions | Online Submission via Turnitin Link |
Feedback Return Date | 31 Mar 2022 |
B: Learning Outcomes |
1. Apply appropriate research methods to ‘real world’ problems and evaluate the choice of the methods selected. 2. Demonstrate critical reflection on the research process and implications for future study. 3. Select and justify an appropriate project for management research, including its context and significance in management praxis. 4. Demonstrate the application of knowledge and skills to plan a substantial research‐based project. 5. Assess and evaluate potential ethical and practical challenges to conducting a research-based project. |
C: Assessment Task |
Students are required to produce an individually-assessed research proposal which develops a strong research scope, justification and methodology to the management research in action project (3,000 +/- 10%) [L0. 1-5] The proposal should include the following; • Introduction • Initial literature review • Outlined methodology • Proposed plan of work, via a Gantt Chart |
D: Specific Criteria/Guidance |
Please see Pg. 5-6 for full marking criteria. |
Faculty of Business & Management Assessment Brief 2020/2021
Section 1 (25%)
Introduction – critical commentary about the context about the research. This section should include: • Title of the proposed dissertation
- Background context
- Research question
- Research aim(s) and objectives of the study
- Research justification – why is this management research worth doing?
Section 2 (30%)
Initial literature review – This is not a list of article summaries but should be structured under themes and headings. It serves a number of purposes, including:
- To chart what is already known about the topic: signalling that you have positioned your work in a broad body of literature and are aware of the main works and ideas of relevance to your research • To define the research problem that underpins your research question
- To illustrate some of the different theoretical and methodological approaches to your topic • To help you develop a framework for your analysis
- To help you interpret your findings
Section 3 (30%)
Outlined methodology – Details of, and rationale for methodological paradigm & research design e.g. how you will design questions, pilot etc. This section should include:
- Critical analysis and decision of research population & sampling method • Evaluation of specific empirical research methods with rationale
- Alignment of the research topic / question
- Evaluation and consideration of methods of data analysis
- Critical assessment and consideration of research standards (e.g. validity, reliability & generalizability / or equivalence of qualitative research standards)
Section 4 (15%)
Proposed plan of work, via a Gantt chart – Evidence of understanding of key deliverables. Identification of specific tasks, timelines, and deliverables from each of the tasks (using Gantt chart).
* Ethical Approval
Ethics form needs to be completed when in the module BU7407.
Obtaining ethical approval requires you to demonstrate that you have considered and assessed the ethical risks associated with your project and have a plan in place to negate these or reduce them to an acceptable level.
You should use the template that is available on the module website. You should also consult the notes of guidance for completing the form.
- This form comprises an element of the marks awarded for this assignment.
Assessment Brief 2020/2021
Guidance on how to go about preparing your proposal is included on the module website. You are also encouraged to discuss both your completed proposal and your ethics form with your supervisor prior to submission. The assessment criteria for this assignment is provided on the marking scheme / rubric below. Please be noted that the weightings does not equate to the word count. |
E: Key Resources |
Following are some of the key readings as a starting point. Wider readings around the subject will benefit in depth analyses of the issues. 1. Bryman, A. and E. Bell (Latest Ed) Business Research Methods, Oxford, Oxford University Press. 2. Bell, J. & Waters, S. (2018) Doing your Research Project: A Guide for First-Time Researchers (7th Edition) Mc Graw Hill Education 3. Easterby-Smith, M., Thorpe, R. & Jackson, R.P. (2015) Management Research. (5th Edition) London, SAGE 4. Fink, A. (2019). Conducting Research Literature Reviews: from the Internet to Paper. (5th ed.). London, UK: Sage. 5. Fisher, C. (2010). Researching & Writing a Dissertation: A Guidebook for Business Students (3rd Edition) Harlow, UK: FT Prentice Hall 6. Gill, J. & Johnson, P. (2014) Research Methods for Managers (4th Edition) London, UK: SAGE 7. Gray, D. E. (2016) Doing Research in the Business World, SAGE 8. Hart, C. (2018). Doing a Literature Review: Releasing the Social Science Research Imagination. 2nd Edition, London, UK: Sage. 9. Hart, C. (2001) Doing a Literature Search: a Comprehensive Guide for the Social Sciences. London, UK: SAGE. 10. Jankowicz, A. D. (2005) Business Research Projects for Students (4th Edition) Andover, UK: Thomson Learning 11. Saunders, M., Lewis, P. & Thornhill, A. (2019) Research Methods for Business Students (8th Edition) Pearson |
F: Submission Guidance |
• You must submit assessments in Microsoft Word, Microsoft PowerPoint or PDF format. • The file must be no larger than 40MB. • Your writing is expected to conform to Standard English in terms of spelling, syntax and grammar. • You must include your Assessment Number (J Number) in the header or footer. |
Assessment Brief 2020/2021
• Include your word count at the end of the assignment or the front cover. • Set up your page for A4 paper in portrait style. • The font size must be a minimum of point 12 Calibri (or equivalent) for the body of the assessment and footnotes must be 2 points smaller. • Line spacing in the body of the assessment must be 1.5 lines. • Number the pages consecutively. • Students should submit work before 12 noon on the deadline date electronically via Moodle. Please follow the ‘Turnitin submission’ link on the module space and follow the on-screen instructions, paying particular attention to any specific instructions for each assignment. • You must submit your work with the following details written on the first page: – Title of your work – Module title and code – Module Leader and Seminar Tutor (if relevant) – Number of words – Your student assessment number (J Number) Student work that does not have this information on will not be identifiable after marking has taken place and risks being recorded as a non-submission. |
G: Academic Integrity and Penalties |
It is your responsibility to ensure that you are familiar with all of the information contained in this brief as failure to do this may impact on your achievement. Please refer to the various Assessment Guidance below for detailed information on: • Academic Integrity • APA Reference Guide • Excess Word Count Penalties • Mitigating Circumstances • Extensions • Late Work Penalties |
H: Rubrics and Criteria |
Please see below |
Module Title: | Preparing For Research Consultancy | Level: 7 | ||||||
Assessment Title: | Research Proposal | Weighted: 75% – 3,000 words | ||||||
Criteria and weighting | 90-100% Highly Exceptional Work | 80 – 90% Outstanding Work | 70 – 79% Excellent Work | 60 – 69% Very Good Quality Work | 50 – 59% Good Quality Work | 40 – 49% Acceptable work with some good aspects | 20 – 39% Work does not satisfy assessment criteria | 0-19% Work fails to meet the assessment criteria |
Identify the macro and micro organisational contexts for the dissertation and the objectives of the research (25%) | The organizational context and current issues identified are exceptionally justified and insightful. Factual data are well used to iterate the business scenario that leads to exceptionally framed and original research objectives. | The organizational context and current issues identified are theoretically grounded. Factual data are well used to iterate the business scenario that leads to outstandingly framed and original research question, aims and objectives. | The organizational context and current issues are unambiguously identified, scoped and prioritized, leading to strongly framed research objectives. | The organizational context and current issues are clearly identified and scoped, leading to the identification of appropriate and clearly expressed research question, aims and objectives. | The organizational context and current issues are sufficiently identified and expressed, but lacks clarity in some areas, leading to an adequate but somewhat loose identification of research question, aims and objectives. | The organizational context and current issues are partially identified, leading to a question, aims and objectives that are potentially viable but may be somewhat inappropriate or imprecise. | The organizational context and current issues are not identified leading to no clear research question, aims or objectives. | The organizational context and current issues are not identified at all and there is no clear research question, aims or objectives. |
Critically review and synthesize the relevant literature on the subject area in order to conceptualise the project (30%) | Exceptional application and critique of concepts with evidence of breadth and depth of literature reviewed and integrated, pointing toward a strong literature base for the dissertation project. | Outstanding application and critique of concepts with evidence of breadth and depth of literature reviewed and integrated, pointing toward a strong literature base for the dissertation project. | An extensive range of literature is considered. Good analysis and integration of concepts, models and theories with substantial critical content. | There is an adequate range of literature considered. Analysis and integration of concepts, models and theories have an adequate critical focus. | There is a sufficient range of literature considered, and some attempt at analysis and integration, but lacking in critical focus towards a clear conceptual framework to underpin the research. | There is sufficient focus and range of literature considered. There is a weak attempt of analysis or integration of concepts, models and theories that might lead to placing the study in a clear area of literature. | There is an insufficient focus and range of literature considered. There is no analysis or attempt of the integration of concepts, models and theories that might lead to placing the study in a clear area of literature. | There is no range or focus of literature considered, with a complete lack of integration of concepts, models and theories that might lead to placing the study in a clear area of literature. |
Critical evaluation of the appropriateness of the methods selected and breadth/depth of reading (30%) | as 90-100% & Exceptional , well referenced research both in breadth & depth. | as 80-90% & Outstanding well referenced research both in breadth & depth. | as 60-69 & Extensive, well referenced research both in breadth & depth. | There is a range in breadth or depth of well referenced research sources appropriately acknowledged and fully compliant with academic conventions | There is a good range of reading, beyond core and basic texts and including reasonably wide reference to current research. Sources are appropriately acknowledged according to academic conventions.. | There is a range of reading, beyond core and basic texts and including some reference to current research. Sources appropriately acknowledged, according to academic conventions. | The range of reading is limited to core and basic texts. Sources are not always explicitly or accurately acknowledged. | Inadequate resourcing and/or sources insufficiently acknowledged. |
Evaluation of the challenges faced in data collection and analysis, with due regard to ethical and practical considerations including resource assessment (15%) | as 90-100% & Exceptional use and evaluation of possibilities and limitations of the methodologies used by the student. Insightful and highly reflexive understanding of a range of ethical and practical issues of business research. | As 80-90% & Outstanding use and evaluation of possibilities and limitations of the methodologies used by the student. Insightful and reflexive understanding of a range of ethical and practical issues of business research. | as 60-69 & Sophisticated use and evaluation of possibilities and limitations of the methodologies used by the student. Insightful understanding of a range of ethical and practical issues of business research. | Critical use and interpretation of methodologies and methods applicable to the student’s own research. Clear understanding of a range of ethical and practical considerations of business research. | Comprehensive understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the discipline. Understanding of some ethical and practical implications of research. | A practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the discipline. Acknowledgement of some ethical and practical challenges of business research methods. | Some demonstrated understanding of methodologies used but these may have been applied ineffectively. Limited acknowledgement of ethical and practical issues. | Very limited understanding of methodologies which are used inappropriately or erroneously. Ethical and practical issues are poorly explored. |