Student Version – Summative assessment brief ZARA To be uploaded

BPP Coursework Cover Sheet
Please use the table below as your cover sheet for the 1st page of the submission. The sheet should be before the cover/title page of your submission.
Programme
Module name
Schedule Term
Student Reference Number (SRN)
Report/Assignment Title
Date of Submission
(Please attach the confirmation of any extension received)
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP School of Business and Technology.
The word count, excluding contents table, bibliography and appendices, is ___ words.
Student Reference Number: Date:
By submitting this coursework, you agree to all rules and regulations of BPP regarding assessments and awards for programmes. Please note, submission is your declaration you are fit to sit.
BPP University reserves the right to use all submitted work for educational purposes and may request that work be published for a wider audience.
BPP School of Business and Technology
2
MSc Management
Global Strategy and Sustainability
Coursework Assessment Brief
Submission mode: Turnitin online access
3
1. General Assessment Guidance
• Your summative assessment for this module is made up of this Coursework and Presentation slides submission which accounts for 100% of the marks.
• Please note late submissions will not be marked.
• You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted. • For coursework, the submission word limit is 3000 words. You must comply with the word count guidelines. You may submit LESS than 3000 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page. The presentation has no word limit but has a limit of 8 PPT slides.
• Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.
• A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this module.
• You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism. You can find further information on Harvard Referencing in the online library on the VLE. You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupporthttp://bpp.libguides.com/Home/StudySupport
• BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on HUB in the Academic registry section.
• You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.
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2. Assessment Brief
This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass this module.
PART A – BUSINESS REPORT (70 MARKS)
In the role of a Management Consultant, you are required to undertake a strategy upgrade of Zara UK and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.
PART B – POWERPOINT PRESENTATION (30 MARKS)
In the role of a Management Consultant, you are required to design a short PowerPoint Presentation for the CEO of Zara on how they can sustain their growth and profitability. A model of Sustainability discussed on the module such as the Triple Bottom Line should be considered.
ZARA CASE STUDY – BACKGROUND READING: AVAILABLE IN THE CORE TEXTBOOK VIA THE HUB
De Wit, B (2020), Strategy, An International Perspective; 7th edition, Cengage Learning EMEA, Andover, Hampshire
IN ADDITION TO THE BACKGROUND READING ABOVE, STUDENTS ARE EXPECTED TO CONDUCT THEIR OWN INDEPENDENT RESEARCH FOR THIS COMPANY.
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ZARA MANAGEMENT CONSULTANCY REPORT
PART A- Business Report (3000 words) – 70 MARKS
In the role of a Management Consultant, you are required to undertake a strategy upgrade of Zara UK and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module. At least, THREE Global Entry Strategies should be evaluated in the report.
• Task 1 -The External and Internal Environment (15 Marks; LO1)
o Identify and critically analyse the external and internal environment for Zara using relevant models.
o Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis.
o Determine Zara’s current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage.
o Support your arguments with academic literature and references to other similar real companies.
• Task 2 – Strategy in the Global Environment (15 Marks; LO3)
o Using relevant models for analysing how organisations enter foreign markets, critically evaluate the motives for Zara expanding internationally and explain how this impacts their overall company strategy.
o Based on research conducted, provide justified recommendations for the different strategies (at least THREE Global Entry Strategies inclusive), Zara can use better to enter and compete in the global environment.
Support your arguments with academic literature and references to other similar real companies.
• Task 3 – Corporate Strategy (15 Marks; LO2) o Evaluate and critically analyse how Zara can improve its supply chain globally with the use of horizontal integration, vertical integration, outsourcing, strategic alliances and so on.
o Provide recommendations as to how Zara can increase their profitability using relevant models/frameworks.
o Support your arguments with academic literature and references to other similar real companies.
• Task 4 – Strategic Purpose – Ethics and CSR (15 Marks; LO4)
o Using relevant theoretical models analyse and evaluate Zara’s CSR strategy.
o Identify and critically discuss the main ethical issues which Zara currently faces and provide recommendations as to how they can address these.
o Support your arguments with academic literature and references to other similar real companies.
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Presentation and Structure (10 Marks)
• Assessment Self-Evaluation (N/A)
You should self-evaluate each single task of your report by using the rubric provided in the marking guide and attach it to your report. The template for this can be found in the marking guide section.
Word count: 3000 words
Your report structure should include the following sections:
Cover page (University cover sheet)
Table of Contents
List of Abbreviations (if appropriate)
Introduction
Task 1– The External and Internal Environment
Task 2 – Strategy in the Global Environment
Task 3 – Corporate Strategy
Task 4 – Strategic Purpose – Ethics and CSR
Concluding remarks
References
Assessment Self-Evaluation
Appendix (if appropriate)
Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references, assessment self-evaluation and appendix are not part of the 3000-word count.
Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs)
Assessment Task Module Topics Marks Module LOs
Task 1 – The External & Internal Environment
External Analysis – Opportunities and Threats
Internal Analysis – Distinctive competencies, profitability and competitive advantage
15
LO1: Critically analyse the internal and external business environment as sources of competitive advantage to facilitate a global strategy.
Task 2 – Strategy in the Global Environment
Strategy in the Global Environment – profit growth through global expansion
15
LO3: Evaluate the implications of global strategy to management practice within a business environment.
Task 3 – Corporate Strategy
Corporate Strategy – diversification, integration and outsourcing
15
LO2: Critically evaluate both Corporate strategic direction and strategic options in complex business environments.
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Task 4 – Strategic Purpose -Ethics and CSR
Strategic Purpose – Ethics and CSR
15
LO4: Assess and apply suitable frameworks and ideas to formulate and control sustainability for organisations in a global context.
Presentation and Structure
10
Total
70
PART B- POWERPOINT PRESENTATION – 30 MARKS – LO4
Your PowerPoint presentation should contain the following: –
Slides
Content
Marks
1
Title of presentation
Student SRN No
Date
N/A
2
Agenda/Table of Contents
N/A
3 Identify, analyse, and evaluate the PROFIT aspect of the Triple Bottom Line model in relation to how the organisation can consolidate and sustain its growth
6
4 Identify, analyse, and evaluate the PEOPLE aspect of the Triple Bottom Line model in relation to how the organisation can consolidate and sustain its growth.
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5 Identify, analyse, and evaluate the PLANET aspect of the Triple Bottom Line model in relation to how the organisation can consolidate and sustain its growth.
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6
Key points of interest for the CEO of Zara on the sustainable development elements explored in this presentation.
4
7
Relevant recommendations relating to the Sustainability issues discussed.
4
8
References
2
N/A
Overall presentation and structure
2
TOTAL
30 MARKS
Please copy and paste your PowerPoint presentation slides one after another as the last appendix at the end of the report so that only one document in the form of the Report plus the PowerPoint presentation is submitted.
If you have any further questions about this coursework assignment, please contact the module leader or the tutor.
PART B – POWERPOINT PRESENTATION
Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs)
Assessment Task Module Topics Marks Module LOs
In the role of a Management Consultant, you are required to design a
Strategic Purpose – Ethics and CSR (Corporate Social Responsibility)
30
LO4: Assess and apply suitable frameworks and ideas to formulate and control sustainability for organisations in a global context.
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material, in the form of a short PowerPoint Presentation for the CEO of Zara on how they can sustain their growth and profitability. A model of Sustainability discussed on the module such as the Triple Bottom Line should be considered.
Total
30
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3. Marking Guide
The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the guidelines, marks and marking rubric: Assignment task Fail (0-39%) Low Fail (40-49%) Pass (50-59%) Merit (60-69%) Distinction (70-100%) 1. Task 1 of the report (15% weighting, LO1) Guidelines: • Identify and critically analyse the external and internal environment for Zara using relevant models. • Identify the 3 most critical factors emerging from your analysis. • Determine Zara’s current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage.
Weak knowledge of the Internal and External Global Environment, which some omissions and/or lack of models of the analysis of the Global environment showing an inadequate knowledge, omissions
Limited knowledge of the Internal and External Global Environment, which begins to explore and analyse the Global Environment using Models with some originality and lacking and or showing limited critical factors and the
Satisfactory knowledge of models analysing the internal and external Global environment. Exploring and analysing at least three critical factors and competitive advantage(s) with some originality, detail and autonomy.
Good knowledge of models in exploring and analysing the Internal and External Global Environment, its theory issues with considerable originality and autonomy. detailing at least three critical factors and competitive
Excellent information and knowledge which deeply explores and analyses the Internal and External Global Environment, its theory and Models with clear originality and autonomy, detailing at least three critical factors and some
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and or lack of application of the critical analysis and or competitive advantages arising from the analysis of the Global Environment.
competitive advantages arising.
Satisfactory critical evaluation supported by solid, well-reasoned arguments.
advantage(s) arising and how to maintain these competitive advantages
competitive advantage(s) arising and how to maintain these competitive advantages. 2. Task 2 of the report (15% weighting, LO3) Guidelines: • Using relevant models for market entry, critically evaluate the motives for Zara expanding internationally and explain how this impacts their overall company strategy. • Provide justified recommendations for the different strategies Zara can use to enter and compete in the global environment.
Weak knowledge and lack of Market Entry Models based on the motives for entry and general entry strategies which fails to explore and analyse market entry models, showing an inadequate knowledge
Limited knowledge of market entry models based on the motives for entry and general entry strategies which begins to explore and analyse market entry models. Lack of recommendations of entry models
Satisfactory knowledge of market entry models based on the motives for entry and general entry strategies.
Emerging application of thoughts and practices at the
Good knowledge which critically analysis Market Entry Models based on the motives for entry and general entry strategies.
Emerging application of thoughts and practices at the
Excellent information and knowledge which deeply explores and critically analyses the Market Entry Models derived from the motives of entry and general entry strategies. Emerging application of thoughts
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and omissions. to the thoughts and practices related to market entry required.
supported by reasoned arguments.
.
forefront of the theory of global entry strategies.
Satisfactory recommendations supported by solid, well-reasoned arguments.
forefront of the theory of global entry strategies.
Satisfactory recommendations supported by solid, well-reasoned arguments
and practices at the forefront of market entry.
Satisfactory recommendations supported by solid, well-reasoned arguments
with clear originality and autonomy, detailing how the entry strategies can be set up.
3. Task 3 of the report (15% weighting, LO2) Guidelines: • Evaluate and critically analyse how Zara can improve its supply chain globally. • Provide recommendations as to how Zara can increase their profitability using relevant models.
Weak knowledge and lack of understanding of Corporate Strategy Models which fails to explore and analyse corporate strategy,
Limited knowledge of different aspects Corporate Strategy with models of corporate strategy.
Satisfactory knowledge of different aspects of Corporate Strategy using models. Explores and analyses the theory of
Good knowledge which critically analysis different aspects of corporate strategy with Corporate Strategy Models that
Excellent information and knowledge which deeply explores and critically evaluates the different aspects of corporate strategy
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showing an inadequate knowledge and omissions in the discussion of corporate strategy to the thoughts and practices related to corporate strategy.
Lack of originality, detail and autonomy.
No recommendations within the corporate strategy through reasoned arguments.
corporate strategy with some originality, detail and autonomy.
Satisfactory recommendations supported by solid, well-reasoned arguments.
show how the organisation can expand.
Emerging application of thoughts and practices at the forefront of corporate strategy.
Satisfactory recommendations supported by solid, well-reasoned arguments
with Corporate Strategy Models that show how the organisation can expand.
Emerging application of thoughts and practices at the forefront of corporate strategy.
Satisfactory recommendations supported by solid, well-reasoned arguments with clear originality and autonomy, detailing how the corporate strategies can be set out.
4. Task 4 of the report (15% weighting, LO4) Guidelines: • Using relevant theoretical models analyse and evaluate Zara’s CSR strategy.
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• Identify and critically discuss the main ethical issues which Zara currently faces and provide recommendations.
Weak knowledge and lack of understanding of Strategic Purpose – Corporate Social Responsibility (CSR) and Ethics, showing an inadequate knowledge and omissions in the discussion of Corporate Social Responsibility to the thoughts and practices related to Corporate Social Responsibility and Ethics.
Limited knowledge of different aspects Strategic Purpose – Corporate Social Responsibility (CSR) and Ethics. Lack of originality, detail and autonomy.
No recommendations within the Strategic Purpose – Corporate Social Responsibility (CSR) and Ethics through reasoned arguments.
Satisfactory knowledge of different aspects of Corporate Social Responsibility (CSR) and Ethics with models. Explores and analyses the theory of CSR and Ethics with some originality, detail and autonomy.
Satisfactory recommendations supported by solid, well-reasoned arguments of CSR and Ethics within the discussion.
Good knowledge which critically analyses different aspects of Corporate Social Responsibility (CSR) and Ethics with models that show how the organisation can resolve ethical issues.
Application of emerging thoughts and practices at the forefront of Strategic Purpose (CSR and Ethics).
Satisfactory recommendations supported by solid, well-reasoned arguments within the discussion.
Excellent information and knowledge which deeply explores and critically evaluates the different aspects of Strategic Purpose – Corporate Social Responsibility (CSR) and Ethics that show how the organisation can resolve.
Application emerging application of thoughts and practices at the forefront of Strategic Purpose (CSR and Ethics).
Satisfactory recommendations supported by solid, well-reasoned arguments with clear originality and
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autonomy, detailing how the Strategic Purpose (CSR and Ethics) can be used to generate sustainable growth.
Report – Presentation and Structure (10%) Guidelines: • Clear structure and layout • Writing style: professional and concise • Appropriate Harvard referencing: range and credibility of the sources use and correct application of Harvard referencing style throughout report and appendices
Weak references with errors or inconsistencies.
Inadequate structure and expression.
Limited appropriate references with minor errors.
Limited structure and expression.
Satisfactory with full and appropriate references.
Satisfactory structured layout and mainly accurate expression.
Good with precise, full and appropriate references.
Well-structured layout and professional and accurate expression.
Excellent with precise, full and appropriate references.
Outstanding structured layout and professional and accurate expression. 5. POWERPOINT PRESENTATION (30% weighting, LO4) Guidelines: • Identify, analyse and evaluate the entry strategies identified in the report for the global presence of Zara. • Discuss the key points of interest for Zara’s CEO. • Provide relevant recommendations supported by justification.
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• Appropriate Harvard referencing: range and credibility of the sources use and correct application of Harvard referencing style throughout the presentation and speaker notes. • Overall presentation and structure of the PowerPoint slides.
Weak knowledge and lack of analysis of sustainability in the growth of the organisation in the global context., an outline of key points of interest and recommendations for the CEO.
Weak references with minor or insignificant errors or omissions. Lacking credibility
Weak overall presentation and structure.
Limited knowledge on the analysis of sustainability in the growth of the organisation in the global context market, an outline of key points of interest and recommendations for the CEO.
Limited and full and appropriate references and notes with minor or insignificant errors
Limited overall presentation and structure.
Satisfactory outline on the analysis of sustainability for the growth of the organisation in a global context, an outline of key points of interest and recommendations for the CEO
Satisfactory with precise, full and appropriate references and notes.
Limited overall presentation and structure.
Good outline knowledge which critically analyses the sustainability for the growth of the organisation in a global context the first three Market Entry Models in the report, an outline of key points of interest and recommendations for the CEO.
Good with precise, full and appropriate references and notes at a high standard.
Excellent information and knowledge which deeply explores and critically analyses the analysis of sustainability for the growth of the organisations in a global, an outline of key points of interest and recommendations for the CEO.
Excellent with precise, full and appropriate references and notes at near-publishing standard.
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Good overall presentation and structure.
Excellent overall presentation and structure.