Assessment 7402 21 - Chandigarh Assignment Help

Assessment Brief 2021/22

A: Assessment Details
Module Title	Marketing Across Boundaries
Module Code	BU7402
Module Leader	Stuart Paul
Component Number	1
Assessment Type, Word Count & Weighting	Written Assessment 4,000 words 100%
Submission Deadline	Before 12 noon 16th December 2021
1Submission Instructions	Submit via Turnitin
Feedback Return Date	13th January 2022

B: Learning Outcomes

1. Identify the elements of marketing strategy and critically evaluate its use in organisations. 2. Evaluate the importance of a marketing situation analysis in developing a marketing strategy. 3. Critically evaluate the importance of target marketing (segmentation, targeting and positioning) in organisations.

4. Critically evaluate the importance of marketing activities in one or more selected organisations and relate this to target marketing and to achieving specific marketing objectives.

C: Assessment Task

Using an organisation of your choice on which to base your assignment, critically evaluate how strategic marketing tools and techniques are used to attain desired marketing objectives.

D: Specific Criteria/Guidance

Areas that should be included in your discussion are as follows:

• The aim of the assignment is for you to show your knowledge of how an organisation could use different marketing techniques to inform and achieve marketing objectives. You are not reporting on what an organisation does; but putting forward ideas on what it could /should do and the benefits of using different marketing techniques.

• You may select any organisation, but one in consumer markets may be easier to help illustrate your points. Also using an organisation that seeks to build strong brands may help you illustrate the branding theory. You may use an organisation you work for, or had experience with, if it is suitable.

Assessment Brief 2021/22

• To support your discussion, you may refer to other organisations or industry cases for comparison.

• You are not expected to find actual marketing objectives for a company. You can propose your own marketing objectives for your organisation and then go on to discuss how marketing techniques are used to achieve them.

• The importance of the different marketing activities should be a theme through your assessment and how this helps to achieve specific marketing objectives.

• You should provide a critical evaluation of how your organisation could use marketing techniques to achieve its marketing objectives and fulfil consumer requirements. • It is essential that you make full use of marketing theory and references.

Ensure that your work has not even the smallest element of plagiarism. All your work should be in your own words. You are advised to refer to the links to the rules and regulations on Academic Integrity on the module space and in the module handbook.

Please refer to the assignment guidance and class material for additional information.

E: Key Resources

See the module handbook and lecture material for key reading and journals framed around key topics.

F: Submission Guidance

• You must submit assessments in Microsoft Word, Microsoft PowerPoint or PDF format. More information, including the exact accepted file types, can be found here.

• The file must be no larger than 40MB.

• Your writing is expected to conform to Standard English in terms of spelling, syntax and grammar. • You must include your Assessment Number (J Number) in the header or footer.

• Include your word count at the end of the assignment or the front cover.

• Set up your page for A4 paper in portrait style.

• The font size must be a minimum of point 12 Calibri (or equivalent) for the body of the assessment and footnotes must be 2 points smaller.

• Line spacing in the body of the assessment must be 1.5 lines.

• Number the pages consecutively.

Assessment Brief 2021/22

• Students should submit work before 12 noon (unless otherwise specified) on the deadline date electronically via Moodle. Please follow the ‘Turnitin submission’ link on the module space and follow the on-screen instructions, paying particular attention to any specific instructions for each assignment.

• You must submit your work with the following details written on the first page:

– Title of your work

– Module title and code

– Module Leader and Seminar Tutor (if relevant)

– Number of words

– Your student assessment number (J Number)

Student work that does not have this information on will not be identifiable after marking has taken place and risks being recorded as a non-submission.

G: Academic Integrity and Penalties

It is your responsibility to ensure that you are familiar with all of the information contained in this brief as failure to do this may impact on your achievement.

Please refer to the various Assessment Guidance below for detailed information on:

Academic Integrity

Excess Word Count Penalties (found within 5.15 of the handbook)

Cite Them Right Online guidance

University Generic Marking Criteria (Found within 5E of the handbook)

Late Work Penalties: Unless you have an extension, any work submitted past the assessment deadline will be subject to a penalty as per university regulations (5 marks per day deduction).

F: Rubrics and Criteria

Please see attached rubric.

Assessment Rubic

Module Title:	Marketing Across Boundaries	Level: 7
Assessment Title:	Marketing Techniques	Weighted: 100% 4,000 words

Distinction

90–100%

Evidence

of…

Distinction

80-89%

Evidence of…

Distinction

70-79%

Evidence of…

Merit

60-69%

Evidence

of…

Pass

50-59%

Evidence

of…

Fail

40-49%

Evidence

of…

Fail

30-39%

Evidence of…

Fail

20-29%

Evidence

of…

Fail

10-19%

Evidence

of…

Fail

0-9%

Evidence

of…

Knowledge

Identify key

drivers in the

elements of

marketing

planning and

demonstrate a

clear

understanding

how these affect strategic

marketing

activities and

decisions.

(20%)

• Exceptional

evaluation of

the relationship

between the

drivers of

marketing

strategy, its

implementation

and outcomes

of the strategy.

• Excellent

analysis of the

relationship

between the

drivers of

marketing

strategy, its

implementation and outcomes

of the strategy.

Excellent

demonstration of the organisations’ approach to

strategic

marketing

planning in

achieving its

marketing

objectives by

evaluating the

effectiveness of

organisation’s

holistic marketing approach (nature, role and value).

• Very good

work

demonstrating

full

understanding

of the strategic

marketing

planning, and

how clear

objectives

drives

organisation’s

marketing

decisions and

activities/

Evidenced by

both

practitioner

and academic

supporting

evidence.

• Demonstrates an appreciation

of the

connections

between the

organisation

goals and the

marketing

strategy.

• Limited links between the

organisation

goals and the

marketing

strategy.

• Very limited

understanding of

the connection

between the

organisation goals and the marketing strategy.

• Very weak or no

understandin

g of the

connection

between the

organisation

goals and the

marketing

strategy.

• Some

understanding

of goals and

strategy, but no connection

between the

organisation

goals and the

marketing

strategy.

• No

understandin

g of business

or marketing

goals or

marketing

strategy

Analysis

Critical

application of

models, concepts and theory to

support your

analysis.

(25%)

• Exceptional and insightful critical application of

theory

demonstrating

exceptional

evaluation and

use of theory to

support a strong argument.

• Exceptional

synthesis of

theory and

• Outstanding

and insightful

critical

application of

theory

demonstrating

extremely high

quality

evaluation and

use of theory to

support a

strong

argument.

• Excellent and

insightful

critical

application of

theory

demonstrating

high quality

evaluation and

use of theory to

support a

strong

argument.

• Good critical

application of

theory

demonstrating

good evaluation and use of

theory to

support a well

written

argument.

• Good synthesis of theory and

practice

• Some

application of

theory

demonstrating

limited use of

theory to

support an

argument.

• Weak synthesis of theory and

practice

throughout the

discussion.

• Very basic

application of

theory

demonstratin

g little use of

theory to

support a

weak

argument.

• Little

synthesis of

theory and

practice

• Little application of theory and

little or no

development of

an argument.

• Little synthesis of theory and

practice in parts

of the discussion.

• Minimal

application of

theory and

little or no

development

of an

argument.

• Minimal

synthesis of

theory and

practice in

parts of the

discussion.

• No application of theory and

development of any form of

discussion or

argument.

• No synthesis of theory and

practice in any

part of the

discussion.

• Minimal

mention of

theory and

practical

aspects

relating to

the

assignment

brief.