Summative_Assessment_Leading_Through_Digital_Disruption_CW1 (1) To be uploaded

MSc Management
MSc Management with (Project Management, Data Analytics, Digital Marketing)
Leading through Digital Disruption
Coursework Assessment Brief
Submission mode: Turnitin online access
1. General Assessment Guidance
• Your summative assessment for this module is made up of this 1 submission which accounts for 100% of the marks
• Please note late submissions will not be marked.
• You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.
• For coursework, the submission word limit is 2,500 words. You must comply with the word count guidelines. You may submit LESS than 2,500 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page.
• Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.
• A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this module.
• You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.
You can find further information on Harvard Referencing in the online library on the VLE. You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupport
• BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on VLE in the Academic registry section.
• You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.
2. Assessment Brief
This module is assessed through one graded element. You must achieve at least 50% to pass this module. By completing this assessment, you will the following learning outcomes (LOs):
• LO1: Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption
• LO2: Understand how to sense changes, make informed decisions and adjust quickly in highly disruptive times
• LO3: Critically evaluate the significance of human factors and technologies to lead transformation and create a digital-ready and innovative culture
• LO4: Critically reflect on the mechanisms required to build teams and influence networks in complex and interconnected digital organisations Assessment Scenario For this assignment, you will create a “Future Trends Report” proposal for The Chief Digital Officer (CDO) of a large firm – of your choice. You will be a digital transformation consultant tasked to identify and recommend changes that the organisation must implement in order to retain its competitiveness in the market.
Task 1: Opportunities and challenges analysis (25 marks; LO1)
• Provide a clear background to your chosen organisation, including the type of organisation, size of the organisation, range of products and services, customer base and which markets it operates. • Identify and critically discuss current technological challenges your organisation is currently facing (some areas of focus could be operation, marketing, consumer insight, data visualisation etc) • With challenges come opportunities – evaluate and present clear digital transformation objectives that can be used to mitigate the above challenges. Task 2: New Trend for Digital Agility (25 marks; LO2)
• Use the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast) as a blueprint for your report.
• Evaluate and appraise how your organisation can implement new technological trends (e.g. Robotic Process Automation (RPA), Artificial Intelligence and Machine Learning, Quantum Computing, Metaverse, Extended Reality etc..) in order to detect change and adjust their business model in the future.
• Your discussions must include clear justification and analysis of the chosen technologies.
Task 3: The Role of Digital Collaboration Tools (20 marks; LO3)
Today, digital collaboration tools are an important way of building cohesive teams, particularly where skills are complementary. The right collaborative tools provide a foundation for innovation allowing organisations to get the best out of their talent. For this task, you should:
• Critically evaluate and advise on some collaborative technologies that your organisation should implement by means of developing a digital-ready culture • Provide a clear justification on how those tools will make it possible for real-time communication and collaboration between teams regardless of their location.
Task 4: Digital Leadership (20 marks; LO4)
Analyse and propose important digital leadership skills that your organisation needs to develop to support digital transformation through a process of building new capacities, structures, and ways of working.
Structure and References (10 Marks) • Structure is in line with the given instructions • Give a professional appearance with consistent formatting • Spelling and grammar are correct • Each page has a page number in the Footer • Any tables or figures are correctly labelled • Tables and figures do not cross boundaries, unless necessary • Properly cite your sources in the text and in the list of references • Use Harvard style for referencing and in-text citations (see referencing guides and https://bpp.libguides.com/Home/StudySupport)
3. Marking Guide
The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the tasks, marks and marking rubric: Assignment Task Fail (0-39%) Low Fail (40-49%) Pass (50-59%) Merit (60-69%) Distinction (70-100%) Opportunities and challenges analysis (25% weighting, LO1) Guidelines • Provide a background to your chosen organisation, including the type of organisation, size of the organisation, range of products and services, customer base and which markets it operates. • Identify and critically discuss current technological challenges your organisation is currently facing (some areas of focus could be: operation, marketing, consumer insight, data visualisation etc) • With challenges come opportunities – propose and evaluate clear digital transformation objectives that can be well deployed to mitigate the above challenges. Weak and often implicit knowledge of digital innovations with inadequate appreciation of the wider digital transformation discipline. Weak critical evaluation of the impact of digital transformation threats and opportunities. Limited appreciation of a basic wider field with clarity and precision to the thoughts and practices related digital transformation challenges. Limited identification of a range of internal and external threats and digital transformation need. Limited identification and discussion of clear digital transformation objectives. Satisfactory knowledge and identification of a range of internal and external threats and digital transformation need. Satisfactory academic/intellectual skills. Wholly original work with good reflection and solid, well-reasoned digital transformation objectives. Good knowledge and application of current and emerging thoughts on digital transformation threats and opportunities. Good knowledge base, exploring and analysing internal and external threats and digital transformation need. Excellent knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities. Excellent knowledge base, exploring and analysing internal and external threats and digital transformation need. Able to employ critical analysis on some of the most recent digital initiatives run by different companies. New Trend for Digital Agility (25% weighting, LO2) Guidelines: • Advice on initiatives and digital technologies to increase its competitiveness among other firms. • The use of Digital Agility: o Hyperawareness o Informed Decisions
o Execute Fast • Example of digital technologies to be discussed: Robotic Process Automation (RPA), Artificial Intelligence and Machine Learning, Quantum Computing, Metaverse, Extended Reality etc.. • For a high mark, you must bring really case examples to support your arguments Weak often implicit knowledge use of a wide range of personal research. Lack of theory and applications of the digital technologies. Weak critical evaluation for key digital technologies e.g. : Robotic Process Automation (RPA), Artificial Intelligence and Machine Learning, Quantum Computing, Metaverse, Extended Reality etc.. Largely descriptive and lack of reasoned judgements. Limited knowledge and applications of most digital technologies. Limited critical evaluation for key digital technologies e.g. : Robotic Process Automation (RPA), Artificial Intelligence and Machine Learning, Quantum Computing, Metaverse, Extended Reality etc.. Limited application of theories with some reasoned judgements. Satisfactory knowledge and substantial research and evidence of an innovative use of a wide range of digital technologies with clear and consistent conceptual evaluation and application to the digital agility model. Satisfactory critical evaluation with solid and reasoned judgements. Good knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the digital agility model. Good knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy. Student shows good level of critical discussion and apply the concept to the chosen company. Excellent knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly critically evaluated both conceptually and methodologically. Good knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy. Student shows excellent critical discussion and apply the concept to the chosen company. Arguments are supported with academic literature and real case examples. Task 3: The Role of Digital Collaboration Tools (20% weighting, LO3) Guidelines: • Critically evaluate and advise on some collaborative technologies that your organisation should implement by means of developing a digital-ready culture • Provide a clear justification on how those tools will make it possible for real-time communication and collaboration between teams regardless of their location. • To gain high marks your replies must be critically justified with the support of academic literatures and/or real case examples
Weak evidence of research and use of appropriate sources. Weak knowledge and applications of the digital-ready culture model. Weak critical evaluation of collaborative technologies e.g. Slack, Trello, Teams, WebEx etc.. Largely descriptive and lack of reasoned judgements. Limited evidence of considerable research and limited use of a range of appropriate sources. Limited knowledge and applications of the digital-ready culture model. Limited critical evaluation of collaborative technologies e.g. Slack, Trello, Teams, WebEx etc.. Limited application of theories with some reasoned judgements. Satisfactory and substantial research and evidence of a range of appropriate sources. Satisfactory knowledge base; explores and explicitly analyse the digital-ready model with clear and consistent conceptual evaluation of collaborative technologies. Satisfactory critical evaluation with solid and reasoned judgements. Good and extensive research and evidence of a wide range of appropriate sources. Good knowledge base, exploring and analysing the digital-ready model, its discipline, its theory and benefits of collaborative technologies. Good critical evaluation with strong, well-reasoned judgements. Excellent evidence of an innovative or original use of extensive personal research which has been thoroughly critically evaluated both conceptually and methodologically. Student shows excellent critical analysis of the digital-ready culture model, its discipline, theory, and apply collaborative platforms concept to the chosen company. Excellent critical evaluation with outstanding, well-reasoned judgements. Arguments are supported with academic literature and real case examples. Digital Leadership (20% weighting, LO4) Guidelines: • Analyse and propose important digital leadership skills that your organisation need to develop to support digital transformation through a process of building new capacities, structures, and ways of working. • Students have been introduced to concepts such us ethical-tech leaders, people-oriented leaders, agile leaders, or leadership skills such as emotional intelligence, resilience, humility, adaptability, and critical thinking. Therefore, this can be a potential reply. However, any other relevant response is still valid Weak and often implicit knowledge base with some omissions and/or lack of theory of digital leadership skills. Weak and growing consistent awareness of personal responsibility and Limited knowledge base; Some appreciation of the basic wider field of digital leadership skills with clarity and precision to the thoughts and practices related to the required discipline indicated. Satisfactory appreciation of and explicit links to a wider field of digital leadership skills. Emerging application of thoughts and practices at the forefront of the discipline. Good and clear understanding of, and explicit links to digital leadership skills, some aspects of a wider field. Application of current and emerging thoughts and practices from the discipline. Thorough and deep knowledge and understanding of the topic and explicit evidence of the wider contexts of the digital leadership skills with coherence and the ability to synthesise appropriate
professional digital leadership concepts. Limited awareness of personal responsibility and professional digital leadership skills. Satisfactory awareness and demonstration of personal responsibility and professional digital leadership skills. Good awareness and demonstration of personal responsibility and professional digital leadership skills. Meaningful critical analysis of different digital leadership skills. principles by reference to appropriate primary sources. Excellent and detailed usage of recent emerging thought at the forefront of the discipline and/or practices from a range of appropriate sources. Excellent awareness and demonstration of personal responsibility and professional digital leadership skills. Deep and meaningful critical analysis of professional digital leadership skills and practice. Structure and References (10%) Guidelines: • Structure is in line with the given structure • Give a professional appearance with consistent formatting • Spelling and grammar are correct • Each page has page number in the Footer • Any tables or figures are correctly labelled • Tables and figures do not cross boundaries, unless necessary • Properly cite your sources in the text and in the list of references • Use Harvard style for referencing and in-body citations (see referencing guides and tools here: https://bpp.libguides.com/Home/StudySupport )
Weak references with errors or inconsistencies.
Inadequate structure and expression.
Weak communication skills adapted to some degree to different
Limited appropriate references with minor errors.
Limited structure and expression.
Limited communication skills adapted a range of situations and audiences
Satisfactory with full and appropriate references.
Satisfactory structured layout and mainly accurate expression.
Satisfactory communication skills
Good with precise, full and appropriate references.
Well-structured layout and professional and accurate expression.
Good communication skills adapted to suit all
Excellent with precise, full and appropriate references.
Outstanding structured layout and professional and accurate expression.
Excellent communication skills adapted to suit all
situations and audiences, lack of professionalism.
with some degree of professionalism.
adapted to a wide range of situations and audiences to an adequate professional standard.
situations and audiences to a near-professional standard.
situations and audiences to a professional standard.