Summative Assessment Brief – Business Project (1)

BPP Coursework Cover Sheet
Please use the table below as your cover sheet for the 1st page of the submission. The sheet should be before the cover/title page of your submission.
Programme
MSc Management
MSc Management with Project Management
Module name
Business Project
Schedule Term
Student Reference Number (SRN)
Report/Assignment Title
Date of Submission
(Please attach the confirmation of any extension received)
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP School of Business and Technology. The word count, excluding contents table, bibliography and appendices, is ___ words.
Student Reference Number: Date:
By submitting this coursework you agree to all rules and regulations of BPP regarding assessments and awards for programmes. Please note, submission is your declaration you are fit to sit.
BPP University reserves the right to use all submitted work for educational purposes and may request that work be published for a wider audience.
BPP School of Business and Technology
MSc Management
MSc Management with Project Management
Business Project
Coursework Assessment Brief
Submission mode: Turnitin online access
1. General Assessment Guidance
 Your summative assessment for this module is made up of this 5000 word submission which accounts for 100% of the marks
You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.
 For coursework, the submission word limit is 5000 words. You must comply with the word count guidelines. You may submit LESS than 5000 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page.
 Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.
 A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this module.
 You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.
You can find further information on Harvard Referencing in the online library on the VLE. You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupport
 BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on VLE in the Academic registry section.
 You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.
2. Assessment Assessment Brief
Introduction Introduction Introduction Introduction
This businessbusiness business project project assessment assessment assessment will require require a 50005000 -word word consultancy consultancy report report report on your youryour chosen company company company . Your Your chosenchosen chosen company company is your youryour client clientclient whowho hashas asked asked you you to provide provide the the consultancy consultancy report. report.
The report report report should shouldshould cover the the following following keykey areas: areas:
1. Introduction
2. Challenges / problems the client is facing: Identified issues with how this is connected to the current affairs. Plus, an examination of the problem from the consultant’s perspectives
3. Purpose of the report
4. Stakeholder analysis – need to analyse how current issues are impacting on stakeholders.
5. Evaluation and analysis with secondary data
6. Recommendations / solutions to the problem.
You You are required requiredrequired to show show your your understanding understanding of thethe importance importance of strategy strategy strategy in business. business. You will also also need to discussdiscuss discuss how your your project project would wouldwouldwould impact impact stak eholders and provide provide relevant relevant recommendations recommendations recommendations or solutions solutions solutionssolutions which could could be of value value to your your chosenchosen chosen organisation.organisation. organisation.
Business Business Business Consultancy Consultancy Consultancy Consultancy Report Structure Structure Structure
The following following structure structure structure structure reflectsreflects reflects reflects a common commoncommoncommon way of organisingorganisingorganising final businessbusiness reports. reports.reports.reports. You are advised advised to follow follow this structure, structure, but but you you can adaptadapt adapt it to reflect reflectreflect the exactexact exact naturenature andand details detailsdetails of your your projectproject project in liaison liaisonliaison with in -class supervisors. supervisors. supervisors.supervisors. supervisors.
 BPP Declaration Page
 Title page
 Table of contents
 List of figures/tables/abbreviations – if required
 Executive summary
 Introduction
 Challenges / problems the client is facing: Identified issues with how this is connected to the current affairs. Plus, an examination of the problem from the consultant’s perspectives
 Purpose of the report
 Stakeholder analysis – need to analyse how current issues are impacting on stakeholders.
 Evaluation and analysis with secondary data
 Recommendations / solutions to the problem.
 Harvard references
 Appendices (if required)
The whole whole reportreport should should be 5,000 words.words.words. The front frontfront cover, table table of contents, contents, contents, bibliography, bibliography, and appendicesappendices appendices appendices areare not includedincluded included in thisthis limit. limit.
Word Word Count Count Count Breakdown
Your Your total word word count count for for thethe businessbusiness projectproject project is 5000 words. words. It is importantimportant that that you you ensureensure you you covercovercover each each section sectionsection section thoroughly. thoroughly. thoroughly. In order to do this, this, it is recommended recommended recommended recommendedrecommendedrecommended thatthat you allocateallocate allocate an approximateapproximate approximateapproximate word word count count to each section section section section of thethe project. project. project. Below Below is an example example you you could could use:
Section Section of thethethe report report
Approximate Approximate word word count count
Executive summary
500
Section 1. Introduction
300
Section Section 2. Challengehallenge s / problem problem s the client is facing facing
500
Section Section 3. Purpose of the report
100
Section Section 4. Impact Impact of research research on stakeholders stakeholdersstakeholders
600
Section 5. Evaluation and analysis of secondary data
2000
Section Section 6. Recommendations Recommendations Recommendations RecommendationsRecommendations and conclusion conclusion conclusion conclusion
10 00
Total Total
5000
Please note note thatthat the the aboveabove word count count is an approximation approximation approximation and shouldshould onlyonly be used used as a rough rough guide. guide.
Breakdown Breakdown Breakdown Breakdown of Marks
This businessbusiness project project will will be marked marked outoutout of a total of 100.
The table below belowbelow shows shows the the mark breakdown breakdown breakdown for for each each section. section. Each Each section section section is assessed assessed assessed based based on the Marking Marking Criteria Criteria Criteria which which can can be found found found at thethe endend of this assessment assessment assessment brief.
Section Section of thethethe report report
Marks breakdown breakdownbreakdown breakdown
Executive Executive summary summary
10
Section Section 1. Introduction IntroductionIntroduction Introduction
5
Section Section 2. Challengehallenge s / problem problem s the client is facing facing
10
Section Section 3. Purpose Purpose Purpose of the reportreport
10
Section Section 4. Impact Impact of research research on stakeholders stakeholdersstakeholders
15
Section 5. Evaluation and analysis of secondary data
30
Section Section 6. Recommendations Recommendations Recommendations RecommendationsRecommendations and conclusion conclusion conclusion conclusion
15
Presentation, Presentation, Presentation,Presentation, grammar and and punctuation, punctuation, punctuation, referencing referencing style and readingreadingreading
5
Total
100
Guidelines Guidelines GuidelinesGuidelines
ExecutiveExecutive Executive Summary Summary Summary
You You are expectedexpected expectedexpectedexpected expected to write write one page (approximately (approximately (approximately (approximately 500 words) of an executiveexecutive executive executive summary. summary. TheThe executive executive summary summary is not to introduce introduce your your report report butbut should should should be a summary of the whole whole report. report. report. You You will therefore therefore therefore need to write this afterafterafterafter you you complete complete your your report. report.
It should should include include whatwhat your youryour identified identified issues issues were, and and what your your purpose purpose of thethethe report report was. was. You areare required required to discuss how your your report report would would impact impact on main stakeholders. stakeholders. stakeholders. YouYouYou should should also also summarise summarise summarise youryouryour critical criticalcritical evaluation evaluation evaluation results. results.
Your Your executive executive executive summary summary should should be concluded concluded concluded by any any recommendations, recommendations, recommendations, recommendations, making making making up the fi nalnal part of your your executive executive summary. summary.
Your Your readers should should be able able to understand understand thethe focus focus of you your project project justjust by reading reading the executive executive summary. summary. summary.
Introduction Introduction Introduction Introduction
You You could could write write thisthis section section section with with threethree different areas. areas. areas. The first first areaarea can be used to explain explain the context context context of your your consultancy consultancy consultancy report report.
The second secondsecond partpart couldcould be used to briefly briefly briefly discuss discuss the currentcurrent issues issues in your selected selectedselectedselected selected companycompanycompany company company. This areaarea will be thethe summary summary of next section section but you you need need to set the scene here.
The final final part of this section section section section wil l need need to include includeinclude how the reportreport will will be structured,structured, structured, structured, and whatwhat youryouryour readers readers readers can expectexpect to take take from from your your report. report. report.
Challenge Challenge Challenge / problems problems problems the client is facing
You You could could discussdiscuss existing existing or potential futurefuture issues issues causedcaused caused by current current affairs. affairs. affairs.
If you you decide decide decide to discuss discuss currentcurrent / existing existing issue issue (s) , you you would would needneed to evaluate evaluate why your youryour chosen chosenchosen company company company [client [client [client company] company] has been been facing facing these these issues issues and connect connect these these issues issuesissues to currentcurrent affairs. affairs. affairs.
If you you would would would like to discuss discuss possible possible future future issues issues whichwhich which might might occuroccur occur bec because ause of the the current urrent affairs, affairs, affairs, you you would would need need to discuss, discuss, as consultant’ consultant’ consultant’ perspective, perspective, perspective, why your your client clientclient company company might face face challenges challenges challenges in future future because because of current current affairs. affairs. affairs.
Purpose Purpose of the report
You You would need to state the purpose purpose of the report.report. report. YouYou couldcould expl ain why you are evaluating evaluating evaluating specific specific issues issues issues and how this would would benefitbenefit benefit your your client client client company. company. Your purpose purpose purpose of the report report should shouldshould be justified justified justified by the identified identified identified issues issues established establishedestablishedestablished established in the the section section 2. YourYourYour purpose purpose of the reportreport will form form the question you you later ev aluate and and suggest suggestsuggest suggest recommendations recommendations recommendations for. for.for.
Impact Impact of Research Research Research on Stakeholders Stakeholders Stakeholders Stakeholders
In thisthis section, section, you you will firstly firstly need need to identifyidentify identify who youryouryour internal internalinternal andand externalexternal externalexternal stakeholders stakeholders are are in relation to your your report. report. You You will also need need to discuss discuss how your project project project is connectedconnectedconnected connected to different differentdifferentdifferent groups groups of internal internalinternal and external external stakeholders, and finall finallfinall y evaluate evaluate how your project project project would would impactimpact these these stakeholders. stakeholders. stakeholders.
EvaluationEvaluationEvaluation Evaluation EvaluationEvaluation andand analysis with with secondary secondary data data for your your purpose purpose of the report report
This section section is to show show your your critical critical critical evaluation evaluation evaluation skill s.
You You wo uld need need to collect collect secondary secondary data data and analyse analyse the the data data to answer answer your your purpose purpose of thethethe report. report.report. You couldcouldcould include include includeinclude tablestables or charts chartscharts using existing existing data data you you havehave have collected if you you wish to . You should shouldshould ensure ensure that that sources sources of data areare referenced correctlycorrectlycorrectly correctly .
For For the critical critical evaluation, evaluation, you you may be able to use theoreticaltheoreticaltheoretical theoretical theoretical frameworks frameworks or evaluateevaluate evaluate data you you collected collected without without specific specific specific frameworks. frameworks. frameworks. However, However, you you need need to remember remember rememberremember thatthat that you you would would needneed to compare compare compare and and contrast contrast different different data andandand discuss how different data data shows shows different different perspective perspective for for your your purpose purpose of the report. report.report.
RecommendationsRecommendationsRecommendationsRecommendationsRecommendationsRecommendationsRecommendationsRecommendationsRecommendations and Conclusions Conclusions Conclusions
Your Your recommendations recommendations recommendations recommendations should should be justified justified by the results results results of your analysisanalysis and and criticalcritical critical critical evaluation, evaluation,evaluation, and you you must also also ensure that these recommendations recommendationsrecommendations recommendations areare connected connected to you your purpose purposepurposepurpose of th e reportreportreport report. It may may be helpful helpful helpful for for your your readers readers if you you remindremind themthem in this this section section what your your purposepurpose purpose of the the report report was was, and how how this has been been answered answered answered by your your recommendations. recommendations. recommendations. recommendations.
For For the conclusion, conclusion, conclusion, you you will will need need to addressaddress address address the key issuesissues issues you you have have evaluated evaluated and how you you have have answeredanswered answered answered thethe purpose purpose of youryouryour report. report. YouYouYou should should use evidence evidence from fromfrom the the previous previous previousprevious sections to support support support your your conclusion.
Presentation Presentation Presentation
You You should should useuse the Harvard Harvard referencing referencing referencingreferencing system system throughout throughout the report reportreport and make sure therethere are no errors errors in spelling spelling or grammar. grammar. grammar. You will needneed to use academicacademicacademic writing writingwriting and your your language language should should should be clear and precise. precise.
Your Your report report must use a consistent consistent approach approachapproach to headings, headings, tables andandand graphs. graphs. Pages PagesPages should should be clearly clearly numbered, numbered, andand thisthis should should correspondcorrespond correspond to thethe page numbers numbersnumbers provided provided provided in thethe table of contents.contents. contents.
You You will need need to show show a broad broadbroad range of reading includingincluding including academicacademic academic academic journal journal articles. articles.
Marking Guideline for Students Assignment part Distinction Merit Pass Fail
Executive Summary
Excellent summary of entire report.
Readers can understand the entire report including the recommendations.
Good summary of entire report.
Readers can understand what the report is about including recommendations however some points have been missed.
Basic summary from the report.
Part of the Executive Summary is included in the introduction.
There is no Executive Summary.
A repeat of Introduction.
Introduction
A detailed introduction which not only sets out what the business project aims to achieve but also provides a clear sense of direction.
A comprehensive and detailed outline of the planned approach for the research and a clear rationale of why they have chosen to conduct this research project.
A solid introduction which includes explaining what the business is aiming to achieve and some basic information regarding how this will be achieved.
A good rationale justifying why this is a credible research proposal should be included.
A basic induction has been provided introducing the business project but lacks depth and a lack of focus for the project.
A basic rationale justifying the research proposal should be included.
Basic introduction provided to the business project but not enough informaton to set the scene.
Limited to no rational provided to support the research proposal.
Assignment part Distinction Merit Pass Fail
Challenge / problems problems problems the client is facing
Clear issues identified with supporting evidence and analysis.
Excellent discussion and evaluation to identify issues which client is facing or might face in future with supporting references.
Excellent critical evaluation to prove the connection between current affairs and issues company is facing/would face and all argument is supported by appropriate references.
Issues identified well with supporting evidence.
Good discussion and evaluation to identify issue which client is facing or might face in future.
Good evaluation to show the connection between current affairs and issues company is facing / would face.
An attempt to identify issues but there are no clear issues identified.
Basic discussion to identify issues.
Attempted to connect to current affaris but there is flaws in the argument.
No challenges or problems the client is facing or will face was discussed.
Unclear challenges /problems were discussed.
No connection between issues and current affairs.
Purpose of the report
Excellent purpose of the report which has been fully justified with identified issues.
A very good connection between purpose of the report and identified issues has been demonstrated.
Excellent discussion why the purpose of the report should be answered.
Good purpose of the report which has been partly justified with identified issues.
Good discussion why the purpose of the report should be evaluated. However, still one or two objectives are unclear.
An attempt to design a purpose of the report but it is vague, general or too broad.
There is a clear purpose of the report but not justified with identified issues.
Unclear why the purpose of the repor should be evaluated,
No purpose of the report.
Inappropriate or random purpose of the report.
Inappropriate purpose of the report.
Assignment part Distinction Merit Pass Fail
Research impact on Stakeholders
Identified all internal and external stakeholders with excellent evaluation.
Showed critical evaluation on how the report would impact each stakeholder.
A full and extensive stakeholder analysis is included.
Identified internal and external stakeholders with good evaluation but some stakeholders are missed.
Evaluated how the report would impact on some of the stakeholders.
Identified internal and/or external stakeholders without appropriate evaluation of impact.
Basic stakeholder analysis has been demonstrated.
No stakeholder analysis presented.
Attempted stakeholder analysis but not relevant to the report
Evaluation and analysis with secondary data for your purpose of the report
Excellent level of data collection and analysis which includes both breadth and depth.
Data / information directly links to the purpose of the report.
Extremely strong and consistent argument that convincingly addresses issues including uncertainties and conflicts in the critical evaluation.
The discussion should be critical in nature and
A good level of secondary data and information which links to the report.
Evaluation and discussion demonstrate a good connection to the purpose of the report.
Precision, accuracy and clear reasoning throughout the analysis, synthesis and/or evaluation addressing all issues appropriately.
Evidence of an argument that is generally convincing with good internal consistency and addresses
Evidence shows that some data was used.
Some discussion has been attempted however this is basic in nature providing little critical discussion and little connection to the rest of the report.
It shows the lack of connection to the purpose of the report with the data collected.
Evidence of an overall convincing argument but may have weaknesses, gaps or inconsistencies.
The student has provided no data or discussion which attempts to achieve the aims and objectives of the project.
Lack of consistency or structure in the argument.
Serious weaknesses in the integration of evidence and/or no awareness of the limitations or weaknesses of the report/
There is a lack of discussion throughout which adds little or no value to the project.
Assignment part Distinction Merit Pass Fail
provides a good evaluation on the findings.
The student should also include limitations as part of the data collection process. This could include lack of time or access to participants etc.
most issues. Very good use of information gathered to support the argument.
Broad levels of precision, accuracy and reasoning in analysis, synthesis and/or evaluation, and addresses all key issues.
Evidence of a consistent argument but may have weaknesses, significant gaps or be unconvincing.
Clear use of information gathered but may not be sufficient to sustain the argument.
Recommendations and conclusion
Very well written conclusion without errors.
Purpose of the report would be answered well in the conclusion.
Each recommendation is realistic and well justified by the results of evaluation.
Recommendations would resolve all issues identified at the beginning of the report and will address the purpose of the report well.
Good conclusion is provided without repeating previous contents.
Recommendations are realistic and demonstrates the connection to the results of critical evaluation.
Recommendations would resolve some of the business issues identified.
Student has provided some recommendations and conclusion but is basic in nature.
They do not fully address the purpose of the report or research objectives and do not fully close the project.
Suggested recommendations are realistic but would not answer the purpose of the reports or resolve identified issues adequately.
Student has provided no recommendations or concluding comments.
Unrealistic recommendations provided.
Students has provided weak a conclusion.
Recommendations are provided but there is no connection to the analysis / evaluation.
Presentation, Grammar, Spelling
Excellent structure and presentation.
Good structure and presentation
Adequate structure and presentation. There may be some errors in formatting
Poor structure and presentation.
Assignment part Distinction Merit Pass Fail
Precise, full and appropriate references – no errors in referencing.
Precise use of language expressing complex thought with clarity, accuracy and precision which furthers and enhances the argument.
There is evidence of extensive independent reading and research.
Wide, broad and comprehensive reading list which includes use of academic journals and articles.
Full and appropriate references and notes with minor or insignificant errors.
Clear and precise use of language allowing a complex argument to be easily understood and followed.
Evidence of wider reading and research.
Used a good range of academic sources – academic articles and journals.
and presentation, but the report is reasonably professional in appearance.
Good references with minor or insignificant errors or omissions.
Limited reading and main reliance is on internet sources, such as Wikipedia, blogs or Google searches.
Poor references and notes with multiple inconsistencies, errors or omissions.
Generally understandable use of language but significant errors in expression affecting overall clarity.
Extremely limited reading and heavily reliance on internet sources, such as Wikipedia, blogs or Google searches.